21 / Campaign film + AI-created visuals

A Thousand
and One.

A story-world reopened.
Festival energy re-edited through AI.
Saudi Arabia / 2026.

ClientMDLBEAST
CampaignA Thousand and One 2026 / Saudi Arabia
CollaborationScience & Sunshine
Mahmoud's roleEditor / AI Creator
The film

A 48-second campaign film that moves between a reimagined storybook world and the live energy of A Thousand and One. Floating books, a shadow dancer, a moving portal, a magic carpet and an illuminated whale carry the viewer into real crowd, stage and DJ footage without separating the AI work from the event.

01 / First collaboration

Set the tone for a new creative partnership.

This was the first project in Mahmoud's collaboration with Science & Sunshine. The film needed to establish a shared language immediately: cinematic, fast and flexible enough to connect live festival material with a newly created AI world.

02 / AI worldbuilding

Extend the mythology instead of decorating the edit.

The AI sequences were designed as part of the film's narrative structure. A library opens into performance, fabric becomes a portal, a carpet carries the viewer across the venue and a glowing whale turns the stage into an impossible landscape.

03 / Editorial system

Make every impossible image land on a musical beat.

Generated shots, live footage, campaign typography and stage details were cut as one visual sentence. Match cuts, light trails, scale changes and graphic overlays keep the transitions moving forward instead of presenting the AI moments as isolated inserts.

04 / The arc

Begin with a story. End inside the crowd.

The opening builds wonder through controlled, image-led pacing. The middle expands into fireworks, performers and the full venue, while the final section accelerates through crowd and DJ moments before returning to the campaign identity and call to action.

The outcome

The first collaboration with Science & Sunshine became an AI-led campaign film in which generated imagery and live-event footage share the same rhythm. AI is not a parallel layer here; it shapes the transitions, scale and story of the final edit.

01 / AI visual sequence

From the first page
to the live stage.

A floating book surrounded by a ribbon of light inside a library
01 / The book opens
An AI-created shadow dancer emerging through smoke and ornamental light
02 / Character silhouette
Fabric moving around the dancer to form a circular visual transition
03 / Fabric becomes a portal
Live festival footage appearing through an AI-created moving portal
04 / AI into live footage
A performer travelling across the festival on a magic carpet
05 / Magic carpet transition
Ornamental carpets surrounding a live festival crowd
06 / Story meets the crowd
A giant illuminated whale flying above the festival stage
07 / The whale appears
The giant whale breaking into glowing embers above the audience
08 / Light becomes embers
A DJ performing with ornamental AI light details carried into the final sequence
09 / AI detail in the finale
02 / Edit + AI pipeline
AI concept framesCharacter creationAI motion generationShot selectionEditorial structureMatch transitionsCampaign typographySound-led timingFinal grade

The work moved between AI creation and editorial decision-making throughout. Generated images were tested for motion, selected for continuity and then rebuilt into the cut around pace, music and live-event material. The final sequence keeps the fantasy readable while preserving the scale and immediacy of the festival.

03 / Visual language
Storybook goldInk silhouettesSmokeMagic carpetMoving portalsNeon whaleLive crowd energy
Client / Campaign

A Thousand
and One.

21AIMDLBEAST / Science & Sunshine / 2026
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